Design

Finding Inspiration: DesignThinkers Conference 2016

DesignThinkers 2016

Finding Inspiration: DesignThinkers Conference 2016

Creativity, Design, Lifestyle, Personal Development

Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team. But even a team that runs smoothly will reach the ceiling when their members stop investing in their skills. For a team or a business to keep growing, so must its members.

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What’s The Deal with Photo Resolution?

What's The Deal with Photo Resolution?

What’s The Deal with Photo Resolution?

Design, Photography, Web Design

Have you ever been asked to provide photography by a Graphic Designer, only to get a response that the photo isn’t high quality or doesn’t have enough resolution? This can be confusing because the photo might actually look okay on screen, but once printed, you may really notice the pixelation, and that’s not good. The difference between web-ready photos and print-ready photos is pretty basic, and taking a few minutes to learn what that is can save you and the designer lots of time and frustration.

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Logo Design: Design it Yourself, Buy it for Five Bucks, or Hire a Professional?

So you need a new logo for your business and you’re not sure where to start. You could design it yourself, find someone online that will do it for five dollars, or hire a professional that specializes in this kind of thing. The five dollar route sounds like a pretty good deal, but be warned. You get what you pay for. So why does it matter where you get your logo from? Wouldn’t you get the same result from any of these options? 

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How to be an Awesome Client and Get the Results You Want

Designers do a lot to make their clients happy, but there are some things that clients can do to make the design process smoother for both parties. Doing some simple things during the design process can result in having efficient productivity on your projects and can also result in having a more successful impact on your business or brand. So what can you do?

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5 Simple Rules for Choosing Fonts

Using fonts for your business in any print materials (such as newspaper ads, in-store print outs, memos, etc) or for the web, might seem like a pretty easy job, but think again. Unless you know a thing or two about typography, it is really common for someone to choose a font that doesn’t work.

In fact, there are people who have made whole careers out of fonts. Typographers and Letterers can spend hours drawing the same letters in different ways, and Graphic Designers use fonts in almost every project they do. I still remember when I was in college studying Graphic Design, and spending hours attempting to draw fonts flawlessly for my Typography class. I think I spent four hours writing my own name!

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