Archives for 3 Jun,2011

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Dear Client: Why Your Logo Costs As Much As It Does

There have been times when we quoted the price of a logo design and the client was shocked. If you’ve been in sales for a while, you’ve surely seen this before: Their eyes open, lips shut, and they become very timid and reserved for the remainder of the meeting.

What went wrong?

Well, first of all, the price we were quoting was well within reasonable industry norms. In fact it was a bargain for the amount of time, effort and skill that goes into the proper design of a logo and supporting files and documentation.

But the client didn’t have the same expectations or experience, and that is totally understandable. They don’t work in our industry, have likely never had a logo designed before, and did not expect it to cost as much as it does. After all, how long does it take to sketch a couple of ideas, right?

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