The Grande Prairie & District Chamber of Commerce was looking to update their image. The new logo represents the brand attributes of the Chamber - energy, vibrance, professionalism, integrity, community, technology, youth, ideas and innovation.

We helped the Chamber develop a visual identity for the 2009 Small Business Week theme, dubbed "YOU". "You" refers to the businesses, volunteers, employees, and people that make our community such a vibrant and fantastic place to be.

We created two pop-up banners for the event, one advertising the week's events and the other recognizing the major sponsors involved.

We designed an 8-page program booklet (selected pages shown here) for the Excellence Awards Gala which was attended by Alberta Premiere Ed Stelmach.

This was the main poster advertising the event and was the first piece we designed, illustrating the overall concept for the visual theme and how it would carry through the other pieces in a consistent manner.

This postcard (showing front and back) was mailed out to Chamber members to advertise the week's events.

These sponsor signs were placed around the room at the various Small Business Week events. They were produced as 36"x24" vinyl printed and stuck to Coroplast.

This thumbprint which appears on the main poster and several of the materials illustrates the "YOU" theme visually. It illustrates the idea that each business and individual is unique and must wear a large number of hats to become successful. Words such as vulnerability, accountability, love, family, fun, technology and human resources illustrate just a few of these.

We also helped the Chamber develop a logo for Small Business Week which will be used from year to year. The design was kept simple so it can live on from year to year regardless of the current theme of the event.