Brand Identity - Logo & Tagline

As an independent non-profit society, the Regional EMS Foundation needed their own unique identity that is separate from Alberta Health Services. We helped them develop this logo, called the Tree of Life, to illustrate what they do. The roots speak of foundation, community, organization, and structure supporting and upholding EMS services, marked by the 6 pointed EMS star in the official EMS blue colors. We also helped them develop "It's a matter of life", turning a cliche into something that catches you off guard and makes you think.