This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already understand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the “new web”? In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?