Think Mobile-First For the Best Results
This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already understand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the “new web”? In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
I’ve visited to too many websites that make a poor implementation of offering a mobile version. These sites run the spectrum of large to small, from industry leaders to unknowns, and what surprises me is that all of them make mistakes which are very fundamental in nature. Or at least I thought they were fundamental. I guess not.