June 3rd, 2011 by Richard Podsada
There have been times when we quoted the price of a logo design and the client was shocked. If you’ve been in sales for a while, you’ve surely seen this before: Their eyes open, lips shut, and they become very timid and reserved for the remainder of the meeting.
What went wrong?
Well, first of all, the price we were quoting was well within reasonable industry norms. In fact it was a bargain for the amount of time, effort and skill that goes into the proper design of a logo and supporting files and documentation.
But the client didn’t have the same expectations or experience, and that is totally understandable. They don’t work in our industry, have likely never had a logo designed before, and did not expect it to cost as much as it does. After all, how long does it take to sketch a couple of ideas, right?
January 7th, 2011 by Richard Podsada
It takes work to keep a foothold above your competitors. You might have a great product, but success truly comes with leaving your customers with a good impression.
Reviewing your brand and making sure it keeps its appeal with your target audience is a sure way to help you accomplish this. While your logo is only one part of your overall brand, it is a key element, and one that packs a lot more punch than people often realize.
October 31st, 2010 by Richard Podsada
If you’re starting a new business, or revitalizing an old one, think long and hard before cutting corners with the design of your brand identity.
Your brand identity is essentially the “look and feel” of your business. It includes things like your logo, colors, typefaces, and the style of images you use in your marketing. Virtually everything a customer can see in your business can be built on top of your brand identity: ads, marketing materials, signage, interior & exterior decore, vehicles, uniforms, and even little details like napkins and pens. In many ways your brand identity is like the foundation of a house: it provides a basic structure and shape for everything that is built on top of it.
October 23rd, 2010 by Richard Podsada
Good to Grow, VO2MAX, and Walk Run & More were nominated for the title of 2010 Best New Business at the Small Business Week Awards Gala hosted by the Grande Prairie Chamber of Commerce. VO2MAX, a one-on-one fitness training facility, had the honor of taking home the coveted award. We have worked closely with each of these businesses and it’s no surprise they were nominated. The passion, dedication and innovation displayed by each of the owners in starting and running their business is second to none.
Congratulations to all of the nominees and winners at the gala last night. Your deserve to be recognized for your hard work and dedication!