I have always looked up to and admired the business greats of our times. People like Ray Croc, Sam Walton, Steve Jobs, Richard Branson, Henry Ford, Phil Knight. People who started businesses which are not only enormously successful, they have shaped the world and even our culture.
Reading these stories, I was inspired by how they started their businesses in garages and built them into international empires. But underneath my fascination and enthusiasm, there was a much quieter voice speaking to me. A quiet, dark voice that said: “These people had special advantages you do not have. You will never do what they did.” And whether I spoke those words aloud or not, I secretly believed them.




Often we hear people talking about branding like it’s an esoteric voodoo thing that only Fortune 500 companies can afford to do. Or that small business owners should ignore branding because it costs a lot of money and they need to be focusing on sales and cash flow. Or that you need a big national advertising agency to create a successful brand.