July 30th, 2012 by Richard Podsada
Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.
A great business website should spur visitors into action, whether that action be subscribing to a newsletter, or directly buying your product. The process of designing your website to maximize its lead capturing potential isn’t always intuitive though. Fortunately, there are a few guidelines which can be followed to significantly increase the lead conversion rate of your website.
May 15th, 2012 by Richard Podsada
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:
These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.
April 14th, 2011 by Richard Podsada
Landing page design is to websites what AdWords is to an advertorial spread. It is all about focusing down to the bare essentials of what will convert a shopper into a buyer. To get the kind of focus you need to develop a high converting landing page, imagine that every single pixel on the screen costs $1,000 to use. Then you will have the right mindset for developing a successful landing page.
With so little space available—both on the screen and in your customer’s attention span—how do you maximize your Return on Pixels (ROP)?
March 14th, 2011 by Richard Podsada
If you are a busy person whose idea of face-to-face networking is…
- Getting tagged in pictures
- Poking one of your “friends” or “fans”
- Doing coffee in 140 characters or less
- Condensing your emotions—“LOL”
…it may be time to rethink your networking strategy!
March 4th, 2011 by Richard Podsada
In an online world where with the click of mouse you can gain a friend, acquire a fan, or even get people to “like” you, it’s easy to forget the value of meeting in-person, face-to-face.
When staffing is tight—and often budgets and time as well—the convenience of sending a message through social media or by email (which is as easy as pushing “send”) might seem the sensible way to manage your schedule and resources.
December 6th, 2010 by Richard Podsada
With thousands of promotional messages cluttering the marketplace, getting the consumer’s attention during this busy holiday season might seem daunting.
But findings of two studies looking at the likes and dislikes of shoppers really drive home the importance of advertising and promotions, whether you are trying to drive shoppers into your store or onto your website.
November 16th, 2010 by Richard Podsada
Business owners know the importance of customer service. Most of you have likely spent significant resources training employees to be attentive to your customers’ needs.
Unfortunately, many companies forget that their website is the key link to serving their online customers. Even when you’re asleep, your website is at work. It has the ability to connect you with customers, provide them with information and ultimately increase sales.