The latest craze in the marketing world is the term “thought leadership.” Virtually overnight, it turned into a world-wide gobbledygook festival as hordes of marketers, bloggers and journalists scrambled to establish themselves as “thought leaders” in their respective fields. Unfortunately, the vast majority of them have no clue what it actually is. And predictably, just as quickly as the label surfaced, it completely lost its meaning. This article explores the meaning of thought leadership—what it really is, and how to tell if you have it.
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Posts Tagged ‘inbound marketing’
July 30th, 2012 by Richard Podsada
Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.
A great business website should spur visitors into action, whether that action be subscribing to a newsletter, or directly buying your product. The process of designing your website to maximize its lead capturing potential isn’t always intuitive though. Fortunately, there are a few guidelines which can be followed to significantly increase the lead conversion rate of your website.
June 4th, 2012 by Richard Podsada
There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.
May 24th, 2012 by Richard Podsada
Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against their revenues.
In a business that is spending all of its marketing budget on off-line marketing, finding extra dollars for online marketing can seem like a challenge. But there are some creative ways you can move money around that will allow you to market your business online too. The key is balancing your strategy.