The latest craze in the marketing world is the term “thought leadership.” Virtually overnight, it turned into a world-wide gobbledygook festival as hordes of marketers, bloggers and journalists scrambled to establish themselves as “thought leaders” in their respective fields. Unfortunately, the vast majority of them have no clue what it actually is. And predictably, just as quickly as the label surfaced, it completely lost its meaning. This article explores the meaning of thought leadership—what it really is, and how to tell if you have it.
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Posts Tagged ‘inbound marketing’
The 5 Things Your Website Needs to Capture More Leads
July 30th, 2012 by Richard Podsada
Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.
A great business website should spur visitors into action, whether that action be subscribing to a newsletter, or directly buying your product. The process of designing your website to maximize its lead capturing potential isn’t always intuitive though. Fortunately, there are a few guidelines which can be followed to significantly increase the lead conversion rate of your website.
What is Inbound Marketing?
July 16th, 2012 by Richard Podsada
There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. I’ll give you a quick introduction to what Inbound Marketing is, how it works, and why it’s the hottest way to get new leads and sales. But before we get into the new stuff, let’s see how it compares to the kind of marketing we know now…
One Simple Secret to Increase Mobile Readership by 100% on LinkedIn Groups
June 25th, 2012 by Richard Podsada
I’ve been frequenting a number of Inbound Marketing groups on LinkedIn, such as Inbound Marketers, Digital Marketing, and the Inbound Marketing University Alumni. These are great groups with tons of authors sharing great blog posts and information on blogging, search engine optimization, lead generation, social media, and so forth.
…But… There’s a Problem
I’ve noticed that some authors are posting articles in a way that guarantees mobile readers will not be able to enjoy their blog posts:
Does Pay-Per-Click Count as Inbound Marketing?
June 4th, 2012 by Richard Podsada
There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.
How to Find Money for Online Marketing
May 24th, 2012 by Richard Podsada
Money is tight in small and growing businesses. Owners are constantly shifting budget priority from one area to another and carefully balancing their spending against their revenues.
In a business that is spending all of its marketing budget on off-line marketing, finding extra dollars for online marketing can seem like a challenge. But there are some creative ways you can move money around that will allow you to market your business online too. The key is balancing your strategy.
Building Brands in the Digital Age
May 12th, 2012 by Nikki Thompson
The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.
There is a proliferation of new media and consumer engagement that goes way beyond the waves of television. In 2012, online advertising will surpass print for the first time, according to a recent study by eMarketer. The same study states that