Most marketing articles focus on how to cure the problem of having not enough work. But here in Grande Prairie, business owners have a unique problem: They have too much going on. To the point of it being unhealthy for their business.
It seems crazy that a small northern city would have this problem. But although our population is approximately 60,000, our service area includes about 300,000 people in the surrounding communities, making us a regional hub for tourism and business in the north. We’ve been declared Canada’s Most Entrepreneurial City in 2010 and 2011 by the Canadian Federation of Independent Business. Trust me, it’s busy here.
In the midst of all this entrepreneurial frenzy, businesses are actually scared to do any more sales and marketing. They can’t keep up to their current clients, let alone any new ones. Everything feels out of control.
Yet, they still need to grow to achieve their goals. How do you grow if you can’t keep up with the work? This article will teach you a simple process to do just that.