Really wanting to present the best options for our clients, I set out to do some research about Facebook contests and how to get the most return. What I found was surprising.
It turns out that many of the ideas that I found do, in fact, break Facebook’s Promotion Guidelines. And when you break them, Facebook can shut down your page.
As of this writing, the most current Promotion Guildelines were updated on May 11, 2011. And the rules are something to pay attention to.