Menu
Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:
These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.
obfuscate: to make obscure or unclear; to muddle; confuse; bewilder
Potential consumers are busy and sophisticated. They are surrounded every day with thousands of messages and choices in the marketplace. Trying to impress them using fancy terms can not only cost you those customers, but can cost your business in lost sales and revenue.
You might think it makes your product or service sound more appealing when you use technical talk, but it won’t. It’s a turn-off. Even worse, the consumer won’t understand what you mean. You’ll make them feel dumb.
In our last post we talked in-depth about the importance of the visual elements of your brand. We hope that you took away some good information from that piece, and now want to introduce you to another important element: your brand’s voice.
By voice, we mean your written communication. And by written communication, we mean how you write and respond to customers via your email, website, blog and social media channels like Facebook & Twitter.
Just like with visuals, your company’s voice also needs to be consistent. And that means you have to be thoughtful about what you write and how you interact with customers online.