Think Mobile-First For the Best Results
This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already underdand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the ‘new web’?
In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
The Web is Now Mobile & Social
At nine10, we recognize this change and have an internal mantra that guides us in all things web. Websites should be ‘Mobile-First’ & ‘Social by Design.’ In this article we’ll start with exploring what ‘Mobile-First’ means.
The latest craze in the marketing world is the term “thought leadership.” Virtually overnight, it turned into a world-wide 
Last week during our inbound marketing classes, we had the pleasure of listening to a presentation by David Meerman Scott, author of 
As someone who has grown up in Grande Prairie, I have watched my city go through its share of economic ups and downs. I’ve seen people lined up for job interviews as well as 3 people trying to do a 10-man job. Throughout all of this, I have also noticed trends in the customer service area. With Grande Prairie on another cusp of a boom, I thought I might point out a few things that seemed to escape us last time. 
There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.