This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already underdand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the ‘new web’?
In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
The Web is Now Mobile & Social
At nine10, we recognize this change and have an internal mantra that guides us in all things web. Websites should be ‘Mobile-First’ & ‘Social by Design.’ In this article we’ll start with exploring what ‘Mobile-First’ means.
As a full-fledged marketing lover, I enjoy a good blog as much as the next person. Unfortunately, the truth is, more Fortune 500 companies and industry leaders have chosen to put their blog on hiatus, updating it only to highlight internal milestones. Even my beloved Arlene Dickinson seems to have dropped off the blogosphere.
Mainly these companies have opted for the instant engagement gratification that comes from social media, ditching the roots of establishing expertise, which is blogging. Like any project, your blog is bound to fail if you are not committed to the process.
The latest craze in the marketing world is the term “thought leadership.” Virtually overnight, it turned into a world-wide gobbledygook festival as hordes of marketers, bloggers and journalists scrambled to establish themselves as “thought leaders” in their respective fields. Unfortunately, the vast majority of them have no clue what it actually is. And predictably, just as quickly as the label surfaced, it completely lost its meaning. This article explores the meaning of thought leadership—what it really is, and how to tell if you have it.
Oh Comic Sans… few typefaces evoke such strong emotion as our quirky little friend. Whether you love it (Slightly-NSFW, salty language) or hate it, you have an opinion on it. Just what is it about Comic Sans that 10-year olds love, and makes designers cry?
Comic Sans has been adorning bake-sale posters and fourth grade report covers since its release in 1994. Designed to be reminiscent of comic-book lettering, Comic Sans was intended to appeal to children, and for use in informal documents.
As you may be noticing, I am the queen of lists. I like to write lists for everything (including lists for my lists). That being said, this is my list of offices do’s and don’ts, little things to avoid or do that make almost every office experience more pleasant.
It’s Friday! And what better way to send off the work week than with a few practical jokes. These ideas can also give you the weekend to come up with great revenge tactics if you’re on the receiving end of a practical joke. Here is a list of my five favorites.
Last week during our inbound marketing classes, we had the pleasure of listening to a presentation by David Meerman Scott, author of The New Rules of Marketing & PR. One of the topics he touched on was gobbledygook. Gobbledygook is all of the over-used cliché filler words that companies use in their marketing materials.
Gobbledygook has a tendency to create never-ending sales pitches that have little or no meaning to customers. How many of you have seen something like this?
As someone who has grown up in Grande Prairie, I have watched my city go through its share of economic ups and downs. I’ve seen people lined up for job interviews as well as 3 people trying to do a 10-man job. Throughout all of this, I have also noticed trends in the customer service area. With Grande Prairie on another cusp of a boom, I thought I might point out a few things that seemed to escape us last time.
I recently watchted Bjarke Ingles on TED Talks (video below), where he discussed some of the projects his international architectural firm had been working on. The Mountain caught my attention.
The Mountain, an apartment complex designed by the Bjarke Ingels Group (BIG), was built to solve problems just like any good design should—such as not blocking the view from Mr. Ingels apartment, which is built on the next lot over.
There’s a little bit of a debate on whether Pay-Per-Click (PPC) advertising mediums, such as Google AdWords, count as Inbound Marketing. According to HubSpot (who practically created the Inbound Marketing industry), it is not. I disagree with this viewpoint and feel that certain types of PPC advertising—such as search-based pay-per-click—qualify as Inbound Marketing. Here are my reasons why.