This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already underdand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the ‘new web’?
In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
The Web is Now Mobile & Social
At nine10, we recognize this change and have an internal mantra that guides us in all things web. Websites should be ‘Mobile-First’ & ‘Social by Design.’ In this article we’ll start with exploring what ‘Mobile-First’ means.
Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?
But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:
As a full-fledged marketing lover, I enjoy a good blog as much as the next person. Unfortunately, the truth is, more Fortune 500 companies and industry leaders have chosen to put their blog on hiatus, updating it only to highlight internal milestones. Even my beloved Arlene Dickinson seems to have dropped off the blogosphere.
Mainly these companies have opted for the instant engagement gratification that comes from social media, ditching the roots of establishing expertise, which is blogging. Like any project, your blog is bound to fail if you are not committed to the process.
Measuring Results—Both Online and Offline—by Integrating Digital Media
The old saying goes, “You can’t manage what you can’t measure.” The beauty of mediums like the web, social media, and mobile devices make it extremely easy to measure and report on results. The reporting is automatic, accurate and incredibly detailed.
But the real power of digital media is when it’s combined with traditional (radio, newspaper, billboards, etc.) Digital media provides a way to measure your traditional campaigns. Suddenly, your billboards and radio ads have a measurable component that you can use to evaluate your efforts.
You may be asking yourself what the Goldilocks of social media is exactly? One could equate it to posting, liking, and sharing the right amount of content . . . you know . . . making sure the frequency of your posts is “just right.”
Businesses from the local level to Fortune 500 have Facebook accounts and are vying for consumer engagement. That being said, when you do get fans engaging with you or your company, what is the right frequency for responding?
Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.
A great business website should spur visitors into action, whether that action be subscribing to a newsletter, or directly buying your product. The process of designing your website to maximize its lead capturing potential isn’t always intuitive though. Fortunately, there are a few guidelines which can be followed to significantly increase the lead conversion rate of your website.
There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. I’ll give you a quick introduction to what Inbound Marketing is, how it works, and why it’s the hottest way to get new leads and sales. But before we get into the new stuff, let’s see how it compares to the kind of marketing we know now…
Confused about what kind of Facebook profile to set up for your business? This quick guide will help you choose the right direction based on your page’s goals.
Why is this important? Your fans want to interact with you as easily as possible – give them every option to engage without barriers. Plus, by setting up the correct profile from the beginning, you won’t have to try and switch everyone over to your new page later. It’s like herding cats, trust me.