Think Mobile-First For the Best Results
This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already underdand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the ‘new web’?
In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
The Web is Now Mobile & Social
At nine10, we recognize this change and have an internal mantra that guides us in all things web. Websites should be ‘Mobile-First’ & ‘Social by Design.’ In this article we’ll start with exploring what ‘Mobile-First’ means.
Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?
Measuring Results—Both Online and Offline—by Integrating Digital Media
Typically, the point of a company’s website is to draw in business. However, it’s not enough to simply bring visitors to your site. While most exposure can be considered good exposure, the obvious end-goal should be to entice the visitors to do more than just look. You want to convert visitors into leads.
There’s a new kid in town, and it’s name is Inbound Marketing. If you’ve never heard the term, you definitely need to read this article. I’ll give you a quick introduction to what Inbound Marketing is, how it works, and why it’s the hottest way to get new leads and sales. But before we get into the new stuff, let’s see how it compares to the kind of marketing we know now…