Archive for the ‘General’ Category

The difference between Marketing, PR, Advertising and Branding – illustrated!

Wednesday, August 25th, 2010
Difference between Marketing, Advertising, PR and Branding

Difference between Marketing, Advertising, PR and Branding

This wonderful illustration explaining the difference between Marketing, Advertising, PR & Branding came from Ads of the World – a great site for advertising inspiration!

Ads of the World is an online archive of the best and most interesting advertisements from across the world. Today I came across an advertisement on their site that uses four simple pictures to explain to you the difference between marketing, pr, advertising, and branding.

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How to be more competitive… by focusing less on your competition.

Wednesday, August 11th, 2010

Do you spend a lot of time worrying what your competition is doing? Do you toss and turn at night wondering if they have some secret weapon up their sleeve? That customers will run away in droves because of their latest promotion or product release?

If so, here’s a simple but powerful thought for you to ponder:

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Hey, is that Narnia Back There?

Thursday, March 18th, 2010

Sometimes, you get to do something different – and destructive – at your business.

There has been empty office space beside us since we moved up to the tenth floor of the only highrise building in Grande Prairie; empty space that we have been possessively salivating over for a few months now. Admin staff was explicitly instructed to watch and immediately report any suspicious browsing behavior by anyone who was not recognized. When such news was reported, the entire office was immediately thrown into a tizzy. Who is looking? Why are they there? Don’t they know that eventually that space is ours? Who do we have to arm wrestle to ensure they don’t take our future space?

OK, we’re actually not very good at arm wrestling. Which is good, because it looks like we don’t have to employ those type of skills.

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We already have Facebook, so why bother with Twitter?

Saturday, March 13th, 2010

For those of us who have been using Facebook regularly, whether it’s for business or personal use, Twitter may seem pointless. You can not only update your status on Facebook, but do a whole bunch of other things like poke people and play games too. What do you need Twitter’s silly 140-character-limited updates for? It’s just an extra step… isn’t it? It wasn’t till recently that we discovered Twitter ourselves (putting it off for the same reasons just noted), and once we discovered its true power, it has become one of our most loved social media tools virtually overnight. Read on to see what Twitter is all about and why it is a powerful addition to Facebook.

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Want to be more productive? Try taking a break.

Thursday, February 25th, 2010

When you own a business it’s not uncommon to work long hours and constantly be under the gun to meet a deadline. But the fact is, we all have our limitations and eventually exhaustion and stress will catch up to you. You can push for only so long before you hit the proverbial “wall” and suddenly feel yourself inescapably shutting down. After a period of disinterested dormancy, you find your mojo returning and before you know it, you’re well on your way to repeating the cycle all over again. Isn’t there a better way?

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