While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the “Request an Appointment” form from our previous website. What we ended up with on our new site is something we’ve dubbed “The Lead Capture SuperForm.” This article describes how we came up with this lead capture form and how it helped us increase the leads generated on our website by over 1,400%.
What We Think
April 4th, 2013 by Richard Podsada
March 15th, 2013 by Richard Podsada
Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?
But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.
March 2nd, 2013 by Richard Podsada
Google has recently published a new website titled ‘How Search Works.’ Their animated website reveals the many mysteries that bring the Internet to your doorstep. It’s amazing how much complexity goes into something we take for granted—for example, Google’s search index spans over 100 million gigabytes of information.
It also explains why it’s not easy to answer the question “Why isn’t my website at the top of search?” You may have all the right words on your site, but there’s a lot more going on than you realize. Google uses over 200 factors (many of them top secret) to rank pages in the results. Some of these factors include:
February 25th, 2013 by Richard Podsada
If you’ve looked at our website design packages, you’ll notice there’s a bit of a jump in price to move up to the Premium level. We often get the question: Why are the Premium sites so much more? There are many reasons, but I’m going to highlight three of the key ones: 100% custom design, mobile optimization, and the ability to customize and grow the site.
February 14th, 2013 by Richard Podsada
In this day and age, many unsolicited business calls go unanswered. Modern sales and marketing professionals are up against savvy buyers that are more empowered than ever by easy access to detailed product information on the Web.
Everyone is connected to the latest information. And if buyers don’t want to hear from marketers, they have a variety of technologies (e.g. Caller ID, email spam filters, etc.) to block out marketing attempts to get in touch. But surely some people are able to get through all these defense mechanisms and land that one magical deal. Or are they?
November 25th, 2012 by Richard Podsada
An ode to the heroes of the long tail in content publishing.
It’s time to recognize the small businesses and independent marketers who publish unique and interesting content every day. The kind of content that doesn’t always make the trending lists and first-page of Google. The kind of content that serves up a unique viewpoint amid the onslaught of high-brow “me-too” publishers taking up all of the spotlight.
November 6th, 2012 by Richard Podsada
If there’s one thing I’ve been learning as a business owner, it’s the importance of choosing partnerships wisely. I’m not only talking only about legal business partnerships, but almost any affiliation your company can enter into. This means business partners, suppliers, sponsorships, employees, and even clients.
Over the years our company has been in business, we’ve been approached by many people for various opportunities. From profit-sharing ventures to vendors wanting a piece of the action—and everything in between. A few of them we’ve accepted based on the potential benefit it could bring both companies. We viewed them as true win-win scenarios—how could they possibly fail?
Well, quite a few of them did. But we learned something about each one, and over time, how serious a partnership really is. I’d like to share with you some of our experiences in a few of these areas.
October 12th, 2012 by Richard Podsada
There’s a common misconception that because somebody is “good with computers”, they’ll know how to design a great business website. On the surface, it’s a logical conclusion: Websites are built and consumed on computers, so somebody who’s great with computers has a good chance of knowing how to build one.
The truth is that there’s much more to a successful business website than just technology. Computer knowledge is only a small piece of the puzzle. This article will explain why and show you some of the other pieces that are involved.