August 25th, 2010 by Richard
Difference between Marketing, Advertising, PR and Branding
This wonderful illustration explaining the difference between Marketing, Advertising, PR & Branding came from Ads of the World – a great site for advertising inspiration!
Ads of the World is an online archive of the best and most interesting advertisements from across the world. Today I came across an advertisement on their site that uses four simple pictures to explain to you the difference between marketing, pr, advertising, and branding.
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August 11th, 2010 by Richard
Do you spend a lot of time worrying what your competition is doing? Do you toss and turn at night wondering if they have some secret weapon up their sleeve? That customers will run away in droves because of their latest promotion or product release?
If so, here’s a simple but powerful thought for you to ponder:
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May 5th, 2010 by Richard
Think about the last time you saw a person let out a huge sigh, slump their shoulders, and say something like “things will never change around here.” Didn’t it just completely drain you of your energy? Unfortunately, it’s very easy to get caught up in the “Ain’t it awful club”. Negativity is very contagious and easily caught. And in the workplace – especially if you run your own business – it must be avoided at all costs.
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May 1st, 2010 by Richard
Here are 5 great things your business can do to market itself with little investment and large return: Read the rest of this entry »
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April 20th, 2010 by Richard
Here are 5 tips to help you select the right web designer for your next project.
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March 18th, 2010 by Cris
Sometimes, you get to do something different – and destructive – at your business.
There has been empty office space beside us since we moved up to the tenth floor of the only highrise building in Grande Prairie; empty space that we have been possessively salivating over for a few months now. Admin staff was explicitly instructed to watch and immediately report any suspicious browsing behavior by anyone who was not recognized. When such news was reported, the entire office was immediately thrown into a tizzy. Who is looking? Why are they there? Don’t they know that eventually that space is ours? Who do we have to arm wrestle to ensure they don’t take our future space?
OK, we’re actually not very good at arm wrestling. Which is good, because it looks like we don’t have to employ those type of skills.
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March 13th, 2010 by Richard
For those of us who have been using Facebook regularly, whether it’s for business or personal use, Twitter may seem pointless. You can not only update your status on Facebook, but do a whole bunch of other things like poke people and play games too. What do you need Twitter’s silly 140-character-limited updates for? It’s just an extra step… isn’t it? It wasn’t till recently that we discovered Twitter ourselves (putting it off for the same reasons just noted), and once we discovered its true power, it has become one of our most loved social media tools virtually overnight. Read on to see what Twitter is all about and why it is a powerful addition to Facebook.
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February 25th, 2010 by Richard
When you own a business it’s not uncommon to work long hours and constantly be under the gun to meet a deadline. But the fact is, we all have our limitations and eventually exhaustion and stress will catch up to you. You can push for only so long before you hit the proverbial “wall” and suddenly feel yourself inescapably shutting down. After a period of disinterested dormancy, you find your mojo returning and before you know it, you’re well on your way to repeating the cycle all over again. Isn’t there a better way?
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February 18th, 2010 by Richard
In 1970, Robert K. Greenleaf redefined the way that we think about management. His idea was dubbed “Servant Leadership” and flips the traditional mode of management thinking and organizational structure completely upside down. The following is a list of 10 Qualities that Servant Leaders (and the organizations they serve) possess. Do you have these qualities?
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February 13th, 2010 by Richard
If you attended the John Jantsch / Duct Tape Marketing Seminar on “Using the power of the Internet to promote your local business” in Grande Prairie on February 11, you’ll know the value of having a blog for your business. A blog is a powerful tool to share information and expertise with your customers, and used wisely it can be one of the best sources of traffic to your website. Read on to learn about how you can use a blog to help you market your business online.
Posted in Business, Marketing | 1 Comment »
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