Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:
These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.
The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.
There is a proliferation of new media and consumer engagement that goes way beyond the waves of television. In 2012, online advertising will surpass print for the first time, according to a recent study by eMarketer. The same study states that Read More…
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app DrawSomething. It’s basically a digital version of Pictionary where two players draw pictures of words and get points if the other player guesses them correctly.
After playing it for a while, it became apparent that it’s much more than a game: It’s a very interesting study of visual communication that could help you become a better designer.
What’s in a name? Sometimes business names are so painfully literal, and other times they leave you wondering how the name has anything to do with the company.
How did some of our household tech favourites come up with their names? I think you’ll be interested to find out.
I’ve spent a fair amount of time the past several months following thought leaders and consultants who focus specifically on marketing agency branding & sales processes. These consultants are trying to whip the big, archaic, slow-moving agencies into shape so they can survive in today’s upstart landscape.
In the process, I have looked at a lot of agencies that serve as examples of both what to do and what not to do, and deepened my understanding of their typical sales and marketing processes. Getting a good view of the landscape and the challenges involved, I have come to the realization of just how disconnected and false the industry has become—for both clients and agencies alike.
I’ve visited to too many websites that make a poor implementation of offering a mobile version. These sites run the spectrum of large to small, from industry leaders to unknowns, and what surprises me is that all of them make mistakes which are very fundamental in nature. Or at least I thought they were fundamental. I guess not.
So it’s time to share my thoughts on what every great mobile website needs to have:
In the month of March, Community Futures of Grande Prairie is offering some inexpensive video-conference learning sessions to help small businesses to learn important skills. Topics covered include everything from marketing, succession planning, to GST/HST basics. These sessions range from $30 to $50, making it very affordable. This is a great opportunity for new & small business owners to learn more about starting & running a business. See the schedule and contact information below.
A lot of clients have been asking about Facebook contests – what should they do and how should they do it?
Really wanting to present the best options for our clients, I set out to do some research about Facebook contests and how to get the most return. What I found was surprising.
It turns out that many of the ideas that I found do, in fact, break Facebook’s Promotion Guidelines. And when you break them, Facebook can shut down your page.
As of this writing, the most current Promotion Guildelines were updated on May 11, 2011. And the rules are something to pay attention to.
Tim Horton’s evokes a strong, almost nationalistic attachment, leaving Canada’s long-time icon—the beaver—with just a little gnawing concern. President’s Choice transformed a mundane household activity into an innovative and exciting experience for Canadians across the nation. (And in the words of Steve Levy, Ipsos Reid research company’s president: “Nothing says trustworthy like someone who can deliver a chocolate chip cookie and banking service.”)
According to the latest poll, both of these brands make up some of the most influential brands in the country.
So what exactly does it take for a brand to have influence?
Steve Jobs quotes to inspire and make you smile
From designing circuit boards to the wonder of Pixar’s Toy Story to world of Apple, Steve Jobs left his mark on history as a true icon of the tech industry.
Steve Jobs was a visionary and a creative genius who inspired us with his list of accomplishments and innovative spirit. But he also left us with words of wisdom—as powerful as any of his products.
Today we leave you with 10 memorable Steve Jobs quotes. Write each quote on a post-it, stick a new one to your computer every day, and let some of these “lessons in wisdom” motivate and inspire you.
