Surely you’ve searched Google and noticed the sponsored links that appear in the yellow area above the search results:

These are called Google AdWords. AdWords are a great way to drive instant traffic to your website and generate leads fast. But that’s not what I’m going to talk about today. Instead, I’m going to show you how you can use Google Adwords to figure out what the hell to write in the rest of your advertising.

The marketing mix of business is constantly evolving; big businesses are stepping away from full page print spreads and turning to the simplicity of something as effortless as a Facebook cover photo to connect with their customers.
If you’ve owned your mobile phone for more than a day or two, you’re probably familiar with the app
What’s in a name? Sometimes business names are so painfully literal, and other times they leave you wondering how the name has anything to do with the company.
I’ve spent a fair amount of time the past several months following thought leaders and consultants who focus specifically on marketing agency branding & sales processes. These consultants are trying to whip the big, archaic, slow-moving agencies into shape so they can survive in today’s upstart landscape.
I’ve visited to too many websites that make a poor implementation of offering a mobile version. These sites run the spectrum of large to small, from industry leaders to unknowns, and what surprises me is that all of them make mistakes which are very fundamental in nature. Or at least I thought they were fundamental. I guess not.
In the month of March, Community Futures of Grande Prairie is offering some inexpensive video-conference learning sessions to help small businesses to learn important skills. Topics covered include everything from marketing, succession planning, to GST/HST basics. These sessions range from $30 to $50, making it very affordable. This is a great opportunity for new & small business owners to learn more about starting & running a business. See the schedule and contact information below.
Tim Horton’s evokes a strong, almost nationalistic attachment, leaving Canada’s long-time icon—the beaver—with just a little gnawing concern. President’s Choice transformed a mundane household activity into an innovative and exciting experience for Canadians across the nation. (And in the words of Steve Levy, Ipsos Reid research company’s president: “Nothing says trustworthy like someone who can deliver a chocolate chip cookie and banking service.”)


