June 3, 2013
As a marketing & advertising agency, we provide ongoing marketing & media management services to our clients in Grande Prairie & abroad. But we can also help clients with specific projects, such as redeveloping their website or re-branding their organization.
One of the questions we’re frequently asked is if it makes more sense to treat an engagement as a project or as a retainer. This article goes into the pros and cons of both arrangements, and which situation each is best suited for.
May 15, 2013
I’m a science geek. Whether it’s black holes, time travel, or the 10th dimension… it gives me the warm fuzzies. So naturally, last evening I spent geeking out on Netflix and caught “Into the Universe with Stephen Hawking.” From the big bang to the formation of black holes, the show was a mind-blowing journey to the beginning of time and back.
Being also a business geek, I couldn’t help seeing the similarities between how the best leaders model their actions and how the Universe works. The similarities are striking, and this article highlights a few of them.
May 3, 2013
Think Mobile-First For the Best Results
This article was originally published in the March 2013 edition of Ask The Experts. We’ve also included a video presentation Ryan gave at a recent Digital Technology Forum.
If you’re like most business owners, you already understand the importance of having a website. You know that it’s required, and you’ve decided to move forward with getting one built. That’s great. But have you considered the implications of the “new web”? In the last 3-5 years, there have been some fundamental changes to the web thanks to smartphones and the rise of social media. What are these changes, and how do they affect your website needs and strategy?
April 4, 2013
While developing a new website for our marketing agency, we spent a good deal of time looking at our lead capture forms and how we could improve them. We started with a typical lead capture form, the “Request an Appointment” form from our previous website. What we ended up with on our new site is something we’ve dubbed “The Lead Capture SuperForm.” This article describes how we came up with this lead capture form and how it helped us increase the leads generated on our website by over 1,400%.
March 15, 2013
Starting an online store appears to be the perfect solution to grow beyond the four walls of your business or earn some extra income. After all, an online store is relatively inexpensive to start, and presents a tremendous opportunity for growth. How could you fail?
But the reality is that it’s not as dreamy as it sounds. The process of growing a successful online business is fraught with pitfalls, complications, and most of all, hidden costs. In this article, we’re going to debunk some of the common myths of being successful as an online seller, and hopefully help you make a more informed decision about your next venture.