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Latest Thoughts From Our Blog

March 24, 2014

Dear Client: Why We Don’t Present Brand Concepts Over Email

Big Ideas Should Be Presented in Person

We’ve built our branding process around face-to-face presentations of brand concepts, logos and the big ideas. While email is quick and efficient, its advantages quickly fall apart when presenting complex and abstract ideas. This article explains the downfalls of using email to present concepts and why we insist on doing this face to face.

In our hectic work lives, email has become a tool of convenience. There’s many positives to using email to communicate: speed, time management, simplicity on the go. But in our experience, we’ve found that email isn’t a good tool for presenting abstract or complex ideas. There are many reasons for this, some of which we’ll share below.

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March 3, 2014

Employee Recruitment: Branding & Marketing Isn’t Just For Sales

Empty Waiting Room Chairs

When you think of branding or marketing, do your first thoughts go straight to your income statement? If so, it’s not surprising. Most businesses think of branding & marketing as primarily a sales tool. But there’s another aspect of branding & marketing that affects a very important area of your business: recruiting & hiring the best employees

Grande Prairie, being the hub to a very prosperous economic region, presents a double-edged sword to employers: On one hand, it provides them with a steady stream of work. Selling is not usually their biggest problem. But finding the right people to do the work is.

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October 26, 2013

Detailed Official 2013 Election Results for Grande Prairie [INFOGRAPHIC]

Grande Prairie 2013 Election Results - Thumbnail

The 2013 race for mayor in Grande Prairie was tight and presented a few big surprises. We gathered the voting data from the public and created this infographic detailing the official election results, with detailed breakdowns of votes for each polling station and candidate. Enjoy!

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