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Latest Thoughts From Our Blog

November 13, 2014

5 Simple Rules for Choosing Fonts

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Using fonts for your business in any print materials (such as newspaper ads, in-store print outs, memos, etc) or for the web, might seem like a pretty easy job, but think again. Unless you know a thing or two about typography, it is really common for someone to choose a font that doesn’t work.

In fact, there are people who have made whole careers out of fonts. Typographers and Letterers can spend hours drawing the same letters in different ways, and Graphic Designers use fonts in almost every project they do. I still remember when I was in college studying Graphic Design, and spending hours attempting to draw fonts flawlessly for my Typography class. I think I spent four hours writing my own name! Read This Article >

September 3, 2014

15 Tips for Athletes Using Social Media

social media for athletes

 – The following article was prepared for, and reposted from the AthletesCAN Athlete Handbook – 

My name is Ryan Blais, I am a retired member of the Canadian Freestyle Ski Team; an athlete from the discipline of Aerials. During the ladder years of my career I gained some notoriety from my strategic use of the web and, more specifically, by how I was leveraging social media to share my athletic journey. Although athletes leveraging social media in 2014 is now commonplace, this was certainly not the case back in 2006-2010 when I first started to experiment with these powerful new platforms. At the time, there were very few athletes successfully utilizing these amazingly powerful and accessible new tools. Read This Article >

August 7, 2014

Website Features: Add It Now or Later?

Stepping Stones

A really common question we get from clients buying websites is if they should add a feature while building the website, or save it for a future upgrade. There’s lots to consider here, and the answer really depends—sometimes it makes sense to add it now, other times to save it for later. This blog post provides some key points to consider, and will hopefully help guide your decision in an objective way.

Read This Article >

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